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Chapter 10: The Internet and the Healthcare Market in Latin America |
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May 2005 |
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Information currently unavailable |
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pdf £83 | print n/a |
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Summary
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 TABLE OF CONTENTS |
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The Internet and the pharmaceutical industry
The potential of the Internet for Latin America
Internet usage in Latin America
Limitations to gauging Internet access in Latin America
Case study: Novartis launches a Spanish version of its website
Case study: usage of the Internet by doctors in Brazil
Case study: Pfizer’s Internet-based strategies for Latin America
The Institute for Connectivity in the Americas
Barriers to Internet usage in Bolivia
e-Health
e-Health in Latin America
Uptake of e-health services in Latin America
Barriers to e-health in Latin America
Case study: Salutia
Pharmaceutical e-detailing in Latin America
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General Industry
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